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Mobile System for Customer Feedback Collection
Kadlubiec, Jakub ; Szőke, Igor (referee) ; Herout, Adam (advisor)
Práce se zabývá popisem tvorby mobilního systému pro monitoring zákaznické spokojenosti a sběr zpětné vazby od návštěvníků v restauracích s názvem Huerate. Komplexně jsou popsané všechny fáze vývoje systému. První část práce se zabývá analýzou existujících řešení a stavem na trhu. Následně jsou na základně komunikace s majiteli restaurací sestaveny požadavky na systém. Nakonec se práce věnuje samotnému návrhu systému, jeho implementaci a nasazení v restauracích. Systém Huerate běží jako webová aplikace a je dostupný na adrese http://huerate.cz.
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Factors influencing customer experience in context of new format retail stores
Brišová, Jana ; Koudelková, Petra (advisor) ; Jesenský, Daniel (referee)
The bachelor thesis "Factors influencing customer experience in context of new format retail stores" is focused on in-store customer experience phenomenon and on factors companies use in order to influence customers' purchasing behaviour and their decision-making pro- cesses. The theoretical part of the thesis explores, reviews and presents the theory on customer experi- ence, customer experience management, in-store customer experience and customer's internal responses to the marketing stimuli (cognitive, affective and physical) and customer's social interactions with other actors present in the retail store. By conducting a survey in a chosen new format retail store, the empirical part of the bachelor thesis then reviews the situation on the Czech market. It examines reactions, emotions, sensations and attitudes towards the retail shop- ping environment and subsequently analyses whether customer's loyalty is influenced by the character of those reactions.
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Revitalization of brand Manufacture Prim 1949 (2010-2011)
Hrabánková, Markéta ; Hejlová, Denisa (advisor) ; Dolanská, Nora (referee)
Bachelor thesis "Revitalization of brand Manufacture PRIM 1949 (2010 - 2011)" deals with revitalization process, which is actual for the brand. The aim is present and analyze this process of revitalization. Manufacture PRIM 1949 wants to transform from traditional and consumer brand into the brand, which is successful in segment of luxury goods, through this process. The process is seen from point of view marketing communication with focusing on marketing of luxury goods. There are by descriptive method presented selected communication activities of the brand during specific period of time. These activities are analyzed in order to find an efficiency of revitalization process. The work deals with relevance of choosen communication tools and their possibility to be successful like integrated marketing communication.
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Customer Experience Managegement
Koperdáková, Zuzana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Bachelor thesis deals with the theme of customer experience and terms related to this topic. The thesis consists of three parts. The first part explains the terms generally, as the experience or customer loyalty. The second part is dedicated to medotology used for Customer Experience Management. In the third part is described application of Customer Experience Management in practice, particularly in the context Touch Point Analyses in GE Money Bank.
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Mobile System for Customer Feedback Collection
Kadlubiec, Jakub ; Szőke, Igor (referee) ; Herout, Adam (advisor)
Práce se zabývá popisem tvorby mobilního systému pro monitoring zákaznické spokojenosti a sběr zpětné vazby od návštěvníků v restauracích s názvem Huerate. Komplexně jsou popsané všechny fáze vývoje systému. První část práce se zabývá analýzou existujících řešení a stavem na trhu. Následně jsou na základně komunikace s majiteli restaurací sestaveny požadavky na systém. Nakonec se práce věnuje samotnému návrhu systému, jeho implementaci a nasazení v restauracích. Systém Huerate běží jako webová aplikace a je dostupný na adrese http://huerate.cz.
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Impact of the customer satisfaction and other indicators on company`s market share
Dvořáková, Monika ; Sedláček, Jiří (advisor) ; Skala, David (referee)
In the present hypercompetitive market environment of car producers established especially at the developed west european markets is very difficult to gain new customers and increase the market share. The car producing companies have to build and increase customer loyalty to ensure the sustainable growth of market share in the future. One possibility how to improve customer's loyality to brand is to provide the highest standard at both sales and service department and carefully monitor the customer satisfaction. From the satisfaction and performance indicators of the car producing company is possible to construct a mathematical model producing the market share in a given country as an output. Key indikators of customer satisfaction, sales and service and also the macroeconomical data has been used as the inputs for the model. As a target market for my analysis has been chosen Germany. This thesis presents a set of recommendations and proposals, whose implementation should ensure the improvement of the market share of the given brand on german market. The recommendation does not include only the tips for improvement of the key indicators but it also gives the overview of how to make the marketing strategy more efficient using Customer relationship management.
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